Panel Discussion on Transit Ticketing and Fare Collection: US Transit Agency and Operator Perspectives

 Panelislts included:

– Russ Arnold, Chief Customer Experience Officer, Sound Transit
– Gregory Elsborg, Vice President & Chief Innovation Officer, Dallas Area Rapid Transit
– Derek Fretheim, Senior Director – National Innovation, First Transit
– Carl Sedoryk, General Manager/ CEO, Monterey Salinas Transit
– Moderator: Andy Taylor, Senior Director of Global Strategy, Cubic Transportation Systems

 Topics discussed: 

• Experience so far, challenges and future plans
• Impact of Covid-19, strategies to revive ridership and fare revenues
• Imagining ticketing in a new era
• Key case studies
• Best practices and lessons learnt