Adidas launches sneakers embedded with BVG transport ticket, Germany January 17, 2018 | Europe News Berlin Transportation Company, Berliner Verkehrsbetriebe (BVG), and Adidas have launched 500 pairs of shoes equipped with tickets valid from January 16, 2018 through December 31, 2018 on BVG vehicles ... This content is available to only subscribers. Username or E-mail Password Remember Me Forgot Password